Well, self marketing is recently acclaimed phenomena. As the budding start-ups are growing at the fast pace. They need to market their products or services of organization. Well, there are so many paid options where you can go for it. Some organizations will do everything for you, you just sit calmly on cushion chair and see what is going on? They are boasting from making your business profile on the internet, your website, all the social media channels, online promotions by Google ads, Bing ads, social media promotion, paper ads, highlighting your businesses in major social, cultural and religious events. They have a fixed rate for all the processes.
Well, if everything is there, then why do you need self marketing? Really a billion dollar question. Tough they are doing all the promoting chores of your business. Still, There is inner sense of feeling that is all the processes are on the correct path. Is really my investment worthy? Why not try self marketing?
When we start self-marketing, we do have a sound idea of our business operation, aims, objectives, mission, vision, goals, services, and long - term plans.
The marketing starts with your thinking, just think a lot of your businesses in a variety of ways, definitely you will get an idea.
- Website: You do have your own website where you can list your whole portfolio, your business operation, your working methodology, etc. Make a layer of web pages. Just don’t do only home page, contact us, blogs, career. Your website should have at least 10 sophisticated pages where you can enlist your whole vision and mission. For this, you can hire freelancer . Your home page is your landing page. So, make your home page with attractive designs, sound quotations, testimonials, and your business profile. About us page tell who are you, what compels you to establish this organization, how who had started, what hurdles you got and how had tackled it. It will give inspiration to followers who want to start and promote your businesses. Vision page enlists your organization vision and values which you want to nourish and sustain. Mission page tells about your strategy and tactics you incorporate for your clients. Video page might have some enlisted video integrated on the site or you can site link to YouTube or Vimeo pages. Inspiration videos really promote your businesses. If you want you can also add podcasts , where you record your series of audios. You can take help of several organization who are making podcasts.
| Creation of Website |
2. Blogs: Why do I put blogs for different serial number because Blogs are imminent mean to grow your businesses. You can tell your own stories by making a blog your the current inspiration stories. There are so many SEO writers available online who can do your businesses. Besides, content writer, take help of SEO expert who can do on page and off page SEO jobs by leveraging your pages on top page of Search Engine Result Page (SERP). Coming to the track, blogs are ready by various persons including top-notch CEOs to common men. Make your blogs trendy and relevant to current trends. You can search your business and add some crazy titles that attracts readers. You know 80% jobs done by only reading headlines. There are various tools you can analyze the headlines. Make sure you blog must contain at least 30–35 blog pages then only you are known to the digital world.
| Blog Creation |
3. Social Media: After blogs, social media and microblogging sites are the convenient tools where you can promote your businesses. Some of the sites are highly decorated for B2B like LinkedIn, Twitter. Tough Twitter can also be used for B2C. B2B is really a costly affair where LinkedIn really charges high for your campaign. If your business is highly aimed at B2B, then you can choose this platform, otherwise other options are available. Facebook is a convenient medium to promote your business. You must create your business page in facebook which has multiple pages that you can’t get in normal pages. Make an attractive social media post without beautiful designs and catchy slogans, then promote that post for uplifting your businesses. However, when you promote on Instagram, make sure you do enough research for hashtag (#) because each hashtag garners a pool of your potential customers. Don’t put irrelevant hashtag, that don’t do anything. For making a better ROI, you should sound strategy for promotion on each social media platform. As each platform has its own transformations.
| Social Media Promotion |
4. Pitch your purpose: Pitching is the most important paradigm of your business. You should convey your ideas in the pitching process. Develop a future insight and make a robust pitch of your organization. Meet industrialists, financiers, start-ups owners, in various exhibition, conferences, seminar and showcase your pitch to them. Make a note who are coming to that event, and really they are worthy for your business. If you found suitable, meet at that event and impress with your sound pitching strategy. There would be no cluttering, zig-zag or spread the conversation.Everything should be clear and crispy. Ask multiple questions of your pitching, try to frame answers. So, you won’t regret in the meantime.
| Pitch Your Purpose |
5. Brand yourself: After pitching, brand yourself. Because branding is everything. Make a short name of your business and brand it on your various platforms. Make your brand name concise like ‘Nike’, ‘Adidas’ etc that it will automatically come on customers’ mind. Make an attractive and unique logo and must phrase a sound tagline. The tagline tells everything your business and organization. Promote your brand on every platform whether online or offline mode. You must visit on every event where you can widely showcase your brand. You can sponsor some charitable events and promote your brand. That’s a nice way to promote your brand.
| Brand Yourself |
6. Promote on Quora: The last but not the least. You can promote yourself on Quora by asking questions here by yourself with different Gmail id or tell your friends to ask your questions. Then, you can answer them neatly and clearly that it will convey to large number of audience. Give as many as links you can from your businesses. Quora is the best platform for knowledge seekers, if they know automatically your business grow. Just make a try.
| Quora Promtion |
Well, the list can be everlasting. Just think yourself and see where you are. Observation and analysis is the prime key to the successful businesses. Every time observer, and analyze and try to weed out some issues that are not trendy. If you have trouble in your business, then ask to the experts. Attend some seminars, and if you want learn some lessons in business schools.
Well thanks.
Till then, read my blog.
Thanks for reading and if any points miss, then please let me know in the comment section.
Thanks a lot!
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