How To Write Compelling Product Descriptions

Product descriptions are core elements of an e-commerce site. Sometimes product descriptions convey the human interpretations so effortlessly that it can enhance the sales funnel. The polished and refined interface of product descriptions will give a seamless experience for buyers. 

Analyze The Buyer Persona

Delving deeper into the buyer persona will help you analyze better when you pen down a specific product description. However, the strategy would be different for B2B and B2C customers. B2B needs detailed information about the role and responsibilities of the product owner besides product descriptions. For B2C customers, you can directly target your potential customers by enticing words. You can choose your potential customer by gender basis, age group factors, related to lifestyle, etc.

Buyer Persona: Understanding Your eCommerce Buyer Persona

Goals and KPIs

Goals and KPIs (key performance indicators) are the major catalysts while writing product descriptions. Which type of writing can enhance the organic search results? If there is a constant decrease in cart abandonment rate, then there is a need to brush up your writing. Sometimes a brief layout of the product can improve the conversion rate. The organic search result, cart abandonment rate, and conversion rate are the prime KPIs for writing product descriptions. Prepare the various versions of product descriptions and try to do A/B testing for each product description. It is important that you have taken one KPI when you want to test A/B testing. 

Goals & KPIs: Sales Booster

Storytelling

Telling an interesting story encompassing key specifications can enhance your sales funnel. Narrating a story that can touch the sentiment of people’s life can astoundingly compel people to become your trusted clients. Try to create a scene that impacts an individual’s daily life. Feedback from customers will help you improve the writing of product descriptions. Storytelling should be lucid and user-friendly and it won’t be sophisticated literary writing. Describing the story with bullet points will help to understand your notion step by step. 

Storytelling: Enticing Rich Insights

Explainer Videos

Video tutorials will make a thorough understanding of how the product works. Besides all the technical specifications, a video explanation impacts a lot of consumers’ minds. Video provides the finest detail of the product, how it works, about its quality and many more. You can voice your own video or make any celebrity to voice your video. Conveying video by a celebrity takes your product in a different dimension of success. 

Explainer Videos: A key Ingredient of Product Description

Catching Customer Intention

Judging and analyzing customers’ intentions and notions are the important paradigms of writing product descriptions. You can answer a customer’s 5ws + 1H (When, Which, What, Where, Why, & How) uniquely in your product description. Think about real-life situations, how your potential customer thinks about your products and what they really want from you in your product descriptions? You need to reflect on people’s concern in your writing. 

 

Catching Customer Intention: Defining eCommerce Objectives

Final Thoughts 

Nicely written product descriptions can change the perception of the product and it really helps to augment the sales rate. A knack in the correct approach and correct format will leverage the potential of a high conversion rate.

How To Write An Effective Buying Guide

The nuances of buying guide will help the customers to make a sound buying decision. The demanding, informative and clutter-free content will help customers a seamless journey of your buying guide. A smart buying guide should have all the valuable information like product description, comparison of similar products, product reviews and links to your products.

Work on the tone

The tone of the buying the guide would be customer friendly that delivers the professional sense. Incorporating professional sense will make your content a trusted source of information. While working on the tone of the content, make sure you must add key SEO words in your content that will help to reach a broad network of customers. Make your content smart by adding facts, pros and cons of the product. Delivering in-depth knowledgeable and engaging content will compel people to read your content until the end.

Tone of Voice: Impacts A Various Ways on Buying Guide

An image speaks more than words

                                        (i) Enticing Image

                                          (ii) Dull Image

From the above picture which image entices you more? Your answer would be the first one. The images which do not have the appealing sense, better avoid it. Try to make research for your stock images, ask yourself which one is more appealing? The cleverly designed images give a broad perspective of the product. It communicates better with customers and emerges as the top brand among the competitors. Your top quality images will not only work for the buying guide but also it will work on the various social media platforms that will eventually give you inbound links.

Implementing a CTA

An effective CTA (Call-To-Action) is a bridge between your content and customers. Your buying guide should be the ultimate guide that can compel customers to purchase your products. Use simple verbs like ‘’seal the deal’’, ‘’book your offer’’, ‘’today’s trending offer’’ to enhance your chances to make a client from the interested customers. Emotional CTAs like enthusiastic or FOMO (fear of missing out) can play a major role in buying guides like ‘’let the party begin’’, ‘’when your dream comes true’’, ‘’oh! You have missed a great deal’’, ‘’only one piece left in our stock’’, ‘’our free shopping bonanza will end today evening’’, etc. Customers can easily find the product when links are attached to CTAs. CTAs are great deal-breakers to leverage your products multifold.

Implementing CTA: A Correct Framework Can Enhance Your Buying Guide

Product reviews can enhance the buying decisions

Consumers are more inclined towards positive reviews and positive reviews of other consumers’ can influence their minds to purchase your products. Managing positive reviews can build an influential trust factor among customers. So, adding product reviews and testimonials can leverage the potential of your buying guide. Incorporating reviews will confer consumers an idea of personal preferences which will ultimately turn their desire to purchase your products.

Product Reviews: Enormous Lead Generator

 

Final Thoughts

Buying guides provide the most powerful medium to showcase your products in a better way that can cater to the specific needs of the consumers. It gives the finest opportunity to convert your sales from lead customers.