Top 5 Digital Marketing Trends You Must Implement in 2024

Mass leveraging of internet data and the wide availability of smartphones have transformed the digital marketing trends to people-oriented by enhanced interaction and socializing with people by various digital marketing platforms. Voice assistants have transformed the whole aspects of customer interactions. Voice Engine Optimization is the most important digital marketing strategy, leveraging the maximum potential for customer interactions. Apart from voice engine optimization, you will find amazing digital marketing trends considerably discussed in the article.

Top Digital Marketing Trends

Multi-Channel Messaging Apps

Messaging apps become the new tools to interact with consumers and business personnel. Facebook Messenger, WeChat, and WhatsApp accommodate 4 billion-plus active users in the world. Ultimately, it becomes a prominent tool for customer engagement by burgeoning personalization strategies. Further, consumers can connect and give feedback directly to marketing managers and sales personnel. You can educate about your products and establish a powerful relationship among your customers by sending upcoming events, webinars, and seminars. Messaging apps can provide instant customer support which ultimately gives the profound trust factor from your customers. Various business organizations are employing professional copywriting services to send accurate and refined messages to their potential consumers.

Multi-Channel Messaging Apps

 

Shoppable Content

Shoppable content is the latest digital marketing trend where you can buy products in real-time from the content source. Digital marketers are availing their opportunity to sell the products by encasing the viewers’ curiosity and inquisitiveness. Custom writing services will enhance your shoppability factor by incorporating user-generated content. Viewers relish their sheen when they see high-quality shoppable images with sound product descriptions, pricing offers, and call-to-action buttons. Popular brands are garnering maximum attention from viewers by their dedicated video advertisements on video streaming platforms. Articles, digital magazines, blogs, affiliate marketing contents are channelizing a large number of consumers to your branding platforms. 

Shoppable Content

Influencer Marketing

Influencer marketing is an innovative digital marketing strategy that endorses the products by top influencers on social media platforms. When a brand adopts influencers for its brand-recognition & brand-enhancement, influencers can drastically change the purchasing decision of customers. People are heeding their opinions rather than the brand. So, brand promoters should incorporate custom content writing to augment their sales pitch content.

Influencer Marketing

Data-Driven Marketing Trends

Data will become the preamble of digital marketing in 2024. Data-driven technology gives you a sound insight into CX (Consumer Experience) and UI (User Interface) of your home page. Based on valuable insights, you can change the user interface of your home page for enhanced consumer experience. Many companies witnessed their sales and marketing are lagging to their targets. Predictive analytics give you prospective customer insights that can fit your buyer personas and can purchase your products. Google latest update ‘RankBrain’ incorporates the predictive analytics and AI tools to scale up the website that has given satisfactory replies to the customers’ queries. 

Data-Driven Marketing Trends

Interactive Content Marketing

Today, consumers need informational content that can engage them and satisfy their needs. Custom content writing like e-books, white papers, infographics, and case studies will give you an insightful journey to the various brand clusters. Interactive content will save your time by writing repeatedly to similar topics that consumers won’t like. Interactive content will lessen the bounce rate and consumers will stay the longer duration of time on your website. Our compelling custom writing services will make you unique from competitors by implementing an interactive content marketing strategy.

Interactive Content Marketing

Besides all the above mentioned digital marketing trends, video marketing emerges as the key search engine marketing trends in 2024. Live stream, interactive video, 360-degree video gives additional prerequisite tools to augment your sales funnel. Change is the ultimate phenomenon of nature and you can’t ignore it. By enhancing your skills and keeping an eye on the changing phenomena of digital marketing trends will bring potential benefits for your businesses.

7 SEO strategies you must implement in 2024

Andrew has launched his affiliate marketing website. He has taken a sound domain name and has taken a trusted cloud hosting service. He has integrated beautiful animated designs and videos. His content length is quite okay. But, after doing all the stuff, his site won’t appear on the first page of the search engine result page. Then, he has consulted a digital marketer and the digital marketer found gross lacking on the par with SEO. His site is not mobile-friendly, with no Meta description, no backlinks, no image alt tag and many more. Do you really want to know the top trending 7 SEO factors that can really boost your site on the top page of SERP? Then, read the whole blog patiently!

                                      

                      

           1.   Goggle’s new algorithm BERT

Before the inception of BRET, Google has focused on search keywords or in other ways exact matches to the search keyword. Search engine result pages were based on strings of letters in the query. Later on, algorithms began to understand the search intent behavior of people. Algorithms now understand complex ideas conveyed through written language. The inception of RankBrain helped Google far better to understand the meaning and intention of search keywords. These changes compelled content marketers and SEO analysts to focus more on user intent rather than pure strings. After the inception of BRET algorithm, Google has changed its strategies to showcase its SERP layout on the search engine result pages. The algorithm has analyzed various search queries and make an understanding of various similar search queries that actually user wants to search. The scenario of SEO will change in2020 where SERP will not only be based on pure strings or exact matches but will be based on user intent. Now, content marketers and SEO analysts will assimilate buyer personas and customer journey to perfectly fit into the search intent of readers. So, marketing personas, relevant content and user interests are the three key pillars of the BRET algorithm.

 

                          

                                     Google New Algorithm Update: BRET algorithm

 2.   E-A-T The SEO

          Expertise, authority and trustworthiness (E-A-T) nurture the SEO to boost your site on the top page of SERP. This is the foremost weapon of Google to protect readers from low-quality content that could be potentially leading to ambiguities. The overall idea of high and low-quality websites can be analyzed from search quality evaluator guidelines. The Google 2018 update compels you not only to make E-A-T content but also to make the E-A-T website. Now, let’s explore deep inside the E-A-T one by one.

                                                                                   

                                       Google 2018 algorithm update: E-A-T

Expertise seeks relevant content where your information gives a clear understanding of audience needs and how beautifully you are able to deliver it. In a simple way make your content as lucid as you can that your audience loves to read your work. The best way to create expert content is to search keywords that are really trending in search engines and forums in your preferred niche. Based on the relevant search keywords layout your whole idea into informative & expert content.

Authority not only gives you the tag of expert but also the creator of the real source of information. So, when somebody is citing your content as the main source of information, then you are the sole authority of your brand. The prime factor of authoritativeness is relevant links from authoritative websites. Another factor of authoritativeness is widely shared content across all social media platforms. If people are searching for your brand name with adding a relevant keyword, that shows you are burgeoning as a promising authority brand. Creating a Wikipedia page for your brand also nourishes your authoritativeness.

Trustworthiness values a lot after expertise and authority. Google cares people sentiment and their trust and if there are plenty of bad reviews hovering on your platform then that’s not the good sign. Google will lower your search ranking if you haven’t addressed the negative comments of your brand. You can avail of the opportunities of getting positive reviews from trustworthy sites like TripAdvisor, Yelp, Trustpilot, Justdial, Sulekha, Facebook, and not limited to Google My Business. Some tips will enhance the trustworthiness of your brand. Enable HTTPS to your domain name, mention your physical location on your site, add T&Cs, privacy policy pages on the footer, if you are doing business transactions, then you should have sound policies of refunds and returns, and employ author biography, in a nutshell, are the top SEO strategies to gain a sound trustworthiness on your site.

 3.  Mobile-Friendly Website

More than half of the global web traffic generates from mobile browsers. In Asia, more than 65% of web traffic generated from mobile devices. So, if you haven’t optimized your content and website to mobile-friendly, then you are losing massive web traffic. Mobile-friendly content will be easily accessible on mobile devices and all the links, texts, and navigations are easily clickable. You can see your content on various mobile devices with the help of a mobile phone emulator and this will help to rectify your error in a big way. A responsive website gives you more CTR than the non-responsive website. Contents from the responsive website can be accessed in various formats and sizes without any content cut and hindrances. It is ideal to integrate a responsive theme for your mobile-friendly website. Eliminate every kind of pop-ups when you are going to launch your website on mobile because these small obstacles will compel readers to switch another site. High page speed (1-2 seconds) will decrease your bounce rate 50% to 70% while low page (1-10 second) speed can increase the bounce rate to 106%. Eliminate all the heavy designs, images, infographics, graphs, charts that are obstructing your page speed. AMP (Accelerated Mobile Pages) is a joint project of Google and Twitter that will boost your mobile sites with enhanced speed. It is a stripped-down form of HTML that will lessen your page load time. Ultimately it is heavily cached so that Google can host your actual content on the search engine.

                                                                                            

                                        Mobile-friendly and mobile-unfriendly website

 4.  FAQpage Schema Markup

FAQpage schema lets you merge the collapsible menu under your SERP and upon clicking it reveals the answer. Your FAQ section is also eligible for Google assistant where your answer will be shown upon asking a question. Meanwhile, Q&A schema is used when different answers will be given for a single question and people will be asked to vote the best answer. However, Google has separate guidelines whenyou can and can’t integrate this schema. FAQschema can be implemented either by JSON-LD or Microdata. It is ideal to implement one style and stick to it throughout your webpage. Google provides support for JSON-LD markup-powered features. It can be implemented into the header section of your content and it takes very little time to implement. Another option is Microdata that involves coding elements to integrate into your website. That is trickier than the JSON-LD. FAQschemea will leverage your site to a maximum potential of web traffic.

                                                                          

        Enhancement of web traffic after implementation of FAQpageSchema

 5.    Content Clustering

SEO is designed in a way that it works on the topic cluster model. In this model, one single pillar acts as the main center pillar and other contents are related to the main pillar of the same topic. In this way, the center pillar signals as the authority of the topic and the page rank would be higher upon consistent searches. It requires a sound organizational skill to frame the nice architecture of your topic. It becomes more relevant when Google’s algorithm has shifted its focus on consumers’ behavioral changes. Algorithms are smart enough to differentiate the topical context and search intent. Thus, upon similar searches, Google prefers to shoot up the pages who are organized as the cluster model. It further gives a sound way for internal linking and subsequently upgraded into a higher-order on the SERP. It narrates the search engine which one is to prioritize and exhibit for the prime topic and then arranges other related pages in an interlinked cluster. When a central pillar page has linked to other related internal contents, then search engines like Yahoo, Bing, Google, Yandex can easily understand that there is a semantic relationship between the interlinked contents and automatically your page appears on the top page of the SERP. 

                                                                       

                                                               Topic Cluster model by Hubspot

                                                                       

                         A refined and organized architecture of content clustering

6.   Voice Search Is The Future of SEO

The advance uses of mobile devices has given the birth of voice searches and Google assistant. The voice searchers are so popular that it has broken the barrier of smartphones and entered into the home voice assistants like Amazon Alexa, Samsung smart TV, voice pod, etc. So if your webpage is mobile-friendly and has a responsive theme but if you haven’t optimized your site for voice search then you are missing a sound amount of organic traffic that can be searched only for voices. The implementation of conversational searches impactsheavily on your SEO strategy.  Voice searches enter into the mainstream and marketers need to optimize their web pages for specific keywords, phrases, and traditional search queries. About 20% of search queries on mobile devices are voicesearches. Developers need to take care of voice searches more imminently as it contains more words than the text searches. The global market of voice search is $40 billion by 2022. So here are few tips that can leverage your site on the top of the voice searches like high page speed, secures SSL, FAQpage, long-form & short-form content, simple words & short sentences, active on social media, etc.

                                                                      

               The power of voice search has transformed the SEO strategies

 7.   Online Video -  A Big Traffic Generator

Online video will make up around 80% of all online traffic by 2021. 43% of people prefer to search videocontent rather than text content. Youtube is the second largest search engine than Google. The integration of video features snippets will enhance your page on the SERP.  Organize your video content into discrete sections in a snippet will leverage a sound amount of organic traffic.  Properly mentioned tile, description, and tag with the enriched keyword will help Google to analyze your video content. So, the video should be optimized for SEO to get a high search rank on the SERP. Facilitating keywords in the form of the transcript will help Google to understand your video content better. So to make a sound presence in the market, uploading more videos and growing on YouTube is an essential need. Out of all searches, 55% search results contain at least one video. Embedding video content into your blog post will immensely decrease your bounce rate. Quality, dynamic and targeted videos can glean more viewers if it is represented into informative video content. People will find your video content easily when you have implemented appropriate keywords in the description and title of your video content.

                                           

                                       Video Content: Your sales funnel generator

Besides, all the top SEO strategies getting backlinks from high domain authority will really improve your search ranking. Top backlink strategies like writing a blog, creating testimonials, pen down guest blogs, list your site in trustworthy directories, expertise over making inbound links, will fetch you a sound backlink from high domain authority site.  In 2020, implement the above-mentioned SEO strategies in your blog post to improve your site on the top page of SERP.