Andrew has launched his affiliate marketing website. He has
taken a sound domain name and has taken a trusted cloud hosting service. He has
integrated beautiful animated designs and videos. His content length is quite
okay. But, after doing all the stuff, his site won’t appear on the first page
of the search engine result page. Then, he has consulted a digital marketer and
the digital marketer found gross lacking on the par with SEO. His site is not
mobile-friendly, with no Meta description, no backlinks, no image alt tag and
many more. Do you really want to know the top trending 7 SEO factors that can
really boost your site on the top page of SERP? Then, read the whole blog
patiently!
1. Goggle’s
new algorithm BERT
Before the inception of BRET, Google
has focused on search keywords or in other ways exact matches to the search
keyword. Search engine result pages were based on strings of letters in the
query. Later on, algorithms began to understand the search intent behavior of
people. Algorithms now understand complex ideas conveyed through written
language. The inception of RankBrain helped Google far better to
understand the meaning and intention of search keywords. These changes
compelled content marketers and SEO analysts to focus more on user intent
rather than pure strings. After the inception of BRET algorithm, Google has changed its strategies
to showcase its SERP layout on the search engine result pages. The algorithm
has analyzed various search queries and make an understanding of various
similar search queries that actually user wants to search. The scenario of SEO will change in2020 where SERP will
not only be based on pure strings or exact matches but will be based on user
intent. Now, content marketers and SEO analysts will assimilate buyer personas
and customer journey to perfectly fit into the search intent of readers. So,
marketing personas, relevant content and user interests are the three key
pillars of the BRET algorithm.
Google New Algorithm Update: BRET
algorithm
Expertise,
authority and trustworthiness (E-A-T) nurture the SEO to boost your site on
the top page of SERP. This is the foremost weapon of Google to protect readers
from low-quality content that could be potentially leading to ambiguities. The
overall idea of high and low-quality websites can be analyzed from search quality evaluator guidelines. The Google 2018 update compels you
not only to make E-A-T content but also to make the E-A-T website. Now, let’s
explore deep inside the E-A-T one by one.
Expertise seeks relevant content where your information gives
a clear understanding of audience needs and how beautifully you are able to
deliver it. In a simple way make your content as lucid as you can that your
audience loves to read your work. The best way to create expert content is to search keywords that are
really trending in search engines and forums in your preferred niche. Based on
the relevant search keywords layout your whole idea into informative &
expert content.
Authority not only gives you the tag of expert but also the
creator of the real source of information. So, when somebody is citing your
content as the main source of information, then you are the sole authority of
your brand. The prime factor of authoritativeness is relevant links from
authoritative websites. Another factor of authoritativeness is widely shared content across all
social media platforms. If people are searching for your brand name with adding
a relevant keyword, that shows you are burgeoning as a promising authority
brand. Creating a Wikipedia page for your brand also nourishes your
authoritativeness.
Trustworthiness values a lot after expertise and authority.
Google cares people sentiment and their trust and if there are plenty of bad
reviews hovering on your platform then that’s not the good sign. Google will
lower your search ranking if you haven’t addressed the negative comments of
your brand. You can avail of the opportunities of getting positive reviews from
trustworthy sites like TripAdvisor, Yelp, Trustpilot, Justdial, Sulekha, Facebook,
and not limited to Google My Business. Some tips will enhance the trustworthiness
of your brand. Enable HTTPS to your domain name, mention your physical location
on your site, add T&Cs, privacy policy pages on the footer, if you are
doing business transactions, then you should have sound policies of refunds and
returns, and employ author biography, in a nutshell, are the top SEO strategies
to gain a sound trustworthiness on your site.
More than half of the
global web traffic generates from mobile browsers. In Asia, more than 65% of web traffic generated from mobile devices. So, if you haven’t optimized your content and website to
mobile-friendly, then you are losing massive web traffic. Mobile-friendly
content will be easily accessible on mobile devices and all the links, texts, and navigations are easily clickable. You can see your content on various
mobile devices with the help of a mobile phone emulator and this will help to
rectify your error in a big way. A responsive website gives you more CTR than
the non-responsive website. Contents from the responsive website can be
accessed in various formats and sizes without any content cut and hindrances.
It is ideal to integrate a responsive theme for your mobile-friendly website.
Eliminate every kind of pop-ups when you are going to launch your website on
mobile because these small obstacles will compel readers to switch another
site. High page speed (1-2 seconds) will decrease your bounce rate 50% to 70%
while low page (1-10 second) speed can increase the bounce rate to 106%. Eliminate
all the heavy designs, images, infographics, graphs, charts that are
obstructing your page speed. AMP (Accelerated Mobile Pages) is a joint project of Google and Twitter that will boost your mobile sites with enhanced speed. It is
a stripped-down form of HTML that will lessen your page load time. Ultimately
it is heavily cached so that Google can host your actual content on the search
engine.
FAQpage schema lets
you merge the collapsible menu under your SERP and upon clicking it reveals the
answer. Your FAQ section is also eligible for Google assistant where your
answer will be shown upon asking a question. Meanwhile, Q&A schema is used
when different answers will be given for a single question and people will be
asked to vote the best answer. However, Google has separate guidelines whenyou can and can’t integrate this schema. FAQschema can be implemented either by JSON-LD or
Microdata. It is ideal to implement one style and stick to it throughout your
webpage. Google provides support for JSON-LD markup-powered features. It can be implemented into the
header section of your content and it takes very little time to implement.
Another option is Microdata that involves coding elements to integrate into
your website. That is trickier than the JSON-LD. FAQschemea will leverage your
site to a maximum potential of web traffic.
SEO is designed in a
way that it works on the topic cluster model. In this model, one single pillar
acts as the main center pillar and other contents are related to the main
pillar of the same topic. In this way, the center pillar signals as the
authority of the topic and the page rank would be higher upon consistent
searches. It requires a sound organizational skill to frame the nice
architecture of your topic. It becomes more relevant when Google’s algorithm
has shifted its focus on consumers’ behavioral changes. Algorithms are smart
enough to differentiate the topical context and search intent. Thus, upon
similar searches, Google prefers to shoot up the pages who are organized as the
cluster model. It further gives a sound way for internal linking and
subsequently upgraded into a higher-order on the SERP. It narrates the search
engine which one is to prioritize and exhibit for the prime topic and then
arranges other related pages in an interlinked cluster. When a central pillar
page has linked to other related internal contents, then search engines like
Yahoo, Bing, Google, Yandex can easily understand that there is a semantic relationship between the interlinked contents
and automatically your page appears on the top page of the SERP.
Topic Cluster model by Hubspot
6. Voice Search Is The Future of SEO
The advance uses of
mobile devices has given the birth of voice searches and Google assistant. The
voice searchers are so popular that it has broken the barrier of smartphones
and entered into the home voice assistants like Amazon Alexa, Samsung smart TV,
voice pod, etc. So if your webpage is mobile-friendly and has a responsive
theme but if you haven’t optimized your site for voice search then you are
missing a sound amount of organic traffic that can be searched only for voices.
The implementation of conversational searches impactsheavily on your SEO strategy. Voice searches enter
into the mainstream and marketers need to optimize their web pages for specific
keywords, phrases, and traditional search queries. About 20% of search queries on mobile devices are voicesearches. Developers
need to take care of voice searches more imminently as it contains more words
than the text searches. The global market of voice search is $40 billion by
2022. So here are few tips that can leverage your site on the top of the voice
searches like high page speed, secures SSL, FAQpage, long-form & short-form
content, simple words & short sentences, active on social media, etc.
Online video will make
up around 80% of all online traffic by 2021. 43% of people prefer to search videocontent rather than text content. Youtube is the second largest search engine than Google. The
integration of video features snippets will enhance your page on the SERP. Organize your video content into discrete
sections in a snippet will leverage a sound amount of organic traffic. Properly mentioned tile, description, and tag
with the enriched keyword will help Google to analyze your video content. So, the
video should be optimized for SEO to get a high search rank on the SERP. Facilitating
keywords in the form of the transcript will help Google to understand your
video content better. So to make a sound presence in the market, uploading more
videos and growing on YouTube is an essential need. Out of all searches, 55% search results contain at least one video. Embedding video content into your
blog post will immensely decrease your bounce rate. Quality, dynamic and
targeted videos can glean more viewers if it is represented into informative
video content. People will find your video content easily when you have
implemented appropriate keywords in the description and title of your video
content.
Besides, all the top
SEO strategies getting backlinks from high domain authority will really improve
your search ranking. Top backlink strategies like writing a blog, creating
testimonials, pen down guest blogs, list your site in trustworthy directories,
expertise over making inbound links, will fetch you a sound backlink from high
domain authority site. In 2020,
implement the above-mentioned SEO strategies in your blog post to improve your
site on the top page of SERP.
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