How you will provide your services to jewelry retail firms and how can you enhance your image?
The recent crash of stock exchanges due to COVID-19 leads exorbitant rush to invest in the yellow metal. Ultimately, the first time in Indian history, the price of the yellow metal has reached 50,000 Rupees per 10 grams. You can augment your business revenue and market exposure by collaborating with relevant and quality jewelry service providers. Pushpa Jewellers has created several hands to provide top quality jewelry services to retail firms. Some of our key services are custom jewelry design, jewelry cleaning, rhodium plating, stone replacements, ring sizing, and jewelry repair. Our top quality services will boost your business revenue and broaden your customer base and brand recognition.
Custom Jewelry Design
The recent trends of wearing custom jewelry have gained a peak momentum. Now, every individual wants to wear custom jewelry with his/her imagination. Our expert jewelry designers will carve out the exquisite designs and turn into a masterpiece. Our jewelry designers are known for their skillsets and they find ways to eliminate your dislikes and produce a marvelous design by imbibing appealing colors, traits, shapes, and characteristics. We have gained expertise in exhibiting custom wedding rings, custom earrings, custom bracelets, and custom rings. We won’t finish our work until and unless you are satisfied.
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| Jewelry Design |
Professional Jewelry Cleaning
We are offering enhanced and efficient professional jewelry cleaning with steaming, ultrasound cleansing, and multiple stages of polishing. Our expert jewelry craftsmen have expertise in understanding the nature of jewelry items whether they are extremely delicate, or fragile or how much polishing they needed to avoid further damages. We thoroughly inspect before initiating the process of cleaning. We will provide an instant inspection report to your supervisor in case any wear and tear found in the precious metals. If the erosion exceeds the permissible level of repair, we will suggest a complete replacement of stone. We will follow all the precautionary measures while cleaning organic stones like pearl, wood, leather, bone, coral, cord, and not limited to the string.
They are highly delicate and exposure to chemicals can damage their quality permanently. However, the durable stones like gold, diamonds, platinum, sapphire, and not limited to ruby can withstand chemicals and they can be cleaned by dipping into suitable chemicals. Meanwhile, some stones are porous and can absorb chemicals. Opal, emerald, turquoise, lapis, lazuli, and other organic stones
can be treated by natural oil. We provide ultrasonic cleaning of metals only when it is recommended by manufacturers. We will take prerequisite measures to avoid erosion and loss of metals by vibration. Our main aim to regain its original shine and texture by our expert jewelry workers.
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| Jewelry Cleaning |
Rhodium Plating
It’s the natural process that after a certain period, rhodium coating will disappear from white gold jewelry and the yellow metal will appear. We have an expert team of jewelry workers that can take care of the rhodium plating work. Our expert jewelry workers will give the fine finish by recoating rhodium on white gold. First, we inspect additional wear and tear of the metal and if the condition worsens we will suggest it for complete replacement. We will recoat the rhodium on white gold jewelry by providing a brilliant finish and superb shine.
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| Rhodium Plating |
Jewelry Repairing, restoration, and maintenance
We perform every kind of jewelry repair at our in-house facility by our dedicated team of expert stone setters, master craftsmen, model makers, and bench jewelers. Knocking and bending are the chief reasons for metal fatigue. The main aim of jewelry repair to extend their life-span by regaining its original texture and shine. We incorporate prong repair and chain repair to eradicate the problem of metal fatigue. Jewelry maintenance is the key issue often neglected by retail jewelers. We will take care of jewelry items after a thorough inspection and provide constant maintenance for the next 4 - 6 months. In this duration, we will deliver your jewelry ornaments when it is ready to wear. Our jewelers are mastered in the restoration work of antique and vintage jewelry. All works are done under surveillance cameras installed in our inhouse premises. We have incorporated processes like engraving, fixing bent shanks, thickening bezel walls and not limited to replacing lost stones.
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| Jewelry Repair |
Stone Setting and Stone Replacement
Our master craftsmen have abundant resources of precious metals that they can replace the perfect stone in your jewelry items. Stone setting is the popular arm of jewelry designing. We have to implement the minimum amount of material so that the original look of the gem is not destroyed.
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| Stone Setting |
Prong Setting: Our expert stone setters can set prong designs that can accommodate various sizes and shapes. The most common prong sets are four to six configurations. The longer prongs allow light to enter into the stone and elevate its shining. Our stone setters utilize hand-held rotary tools to cut the long prongs and give the one-third of space where gem can be seated. They wrap precious metals with pliers and pushing tools. After that, they carve out the desired shape and size by trimming.
Bead setting: Earlier, it is known as the tedious work. But, now our stone setters can perform the bead setting in less time with the help of modern tools and technologies. They can take out the solid plates of metal by drilling holes in it and form miniature beads. New technology helps stone setters to opt for a précised position to achieve the desired beads. Besides, we also perform a pave setting, bezel setting, gypsy setting, semi bezel setting, channel setting, and flush setting.
Enhancing your image
The best way to enhance your image is to search the right audience and embark on them with the right messages. As you know your target audience is retail jewelry firms so you need to highlight your messages specifically built for them. Henceforth, you have lent your leg into the B2B industry.
Create an Emotive Story
People have emotions and you need to replenish it by creating an emotive story. A story that can fill emotions to your target audience and they will compel to connect with you. A rich feeling story can be converted into podcasts or videos and it can be integrated into your web page. The story can be inspiring, persuasive, expression of love, or correlates to a special event.
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| Creating an Emotive Story |
Build your digital presence
Most of the big firms are searching for prospective jewelry design services on the digital platform. Web and social media presence will reflect your previous and upcoming works, services, portfolios, and testimonials. Instagram becomes the biggest platform to search for a business or brand. It makes you popular whom you don’t know by word of mouth marketing. You can reach out to a substantial number of your potential clients by creating a Facebook business page. You can also list your services on local directories.
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| Builidng Digital Presence |
Promote your outstanding customer service
Customer service is an important paradigm in the B2B industry. They need a well-defined and exact reply to their queries. You can provide a toll-free number or 24-hour customer service representative for their concerns. After acknowledging their problems, you can mark them the easy, medium, and difficult level of problems. The basic and simple queries can be resolved by integrating online chatbot. It will ease the burden of an excessive number of queries to customer care personnel. The
medium and serious problems can send to the expert panel and they will provide a solution to the clients. In this way, a happy customer will promote your brand and turn out to bring happier customers.
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| Promoing Your Excellent Customer Service |
Content-rich advertising
After identifying the target market, tailor your ad according to your audience. The ads can compel their mind to think and act on it. Most of the time, viewers are starved and they need more content. Fill your Facebook and Instagram posts with enriched content. When you boost your post to your local demography, choose only those posts that can strike more impressions on viewers. After boosting posts and ads, make a list of persons who have shown augmented interest in your services. Nurture the clients who have shown enhanced interest in your services and never let them go to other service providers.
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| Content-rich Advertising |
Create a landing page to capture emails
Create a superb and fascinating landing page that can collect your prospective clients’ emails. The right design and aesthetically superb content can enhance your email contacts. After collecting the list of emails, engage them with your service-oriented newsletters to their email inbox. You can launch your email campaign and make a list of lead clients who are really interested in your services.
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| Landing Page with Email Newsletters |
Sponsor local community events or participate for a cause
Sponsoring local community events will broaden your image to a wider reach of customers by print and electronic media. It will further showcase your profile that you have shown your responsibilities towards humanity. Meanwhile, you can also participate in a cause or donation camp activities to show that you stand with a nation or society. These social corporate responsibilities will augment your image into a wider canvas.
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| Sponsor for a Cause |
I hope the following services and marketing strategies can make yourself competent to jewelry retail firm industry and simultaneously you can augment your image by adopting the above key strategies.
